???????, ????? ???????? ???????? ????????? ?????? ? ???-80 ?????? ? 2024 ????

????????

????????? - ??? ???? ?? ????? ?????????? ???????? ? ???? ???????. ? ?????? ????? ?????????? ????? ????????? ? ??????? ?????????????, ? ??? ?????????? ??? ????? ??????? ??????? ??????? ??, ??? ????????????? ??????? ??? ????????? ? ???????? ???? ????. ? ???? ?????? ?? ?????????? ???-80 ?????? ??????? ???????? ?????????, ???????, ?? ????? ???????, ????? ???????? ????????? ? 2024 ????.

?????? ?????? ??????? ???????? ?????????

1. La Roche-Posay Effaclar Purifying Foaming Gel Cleanser

2. Cetaphil Gentle Skin Cleanser

3. Neutrogena Hydro Boost Water Gel

4. The Ordinary Hyaluronic Acid 2% + B5

5. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

6. The Inkey List Polyglutamic Acid

7. Drunk Elephant T.L.C. Sukari Babyfacial

8. Sunday Riley Good Genes All-In-One Lactic Acid Treatment

9. The Ordinary Niacinamide 10% + Zinc 1%

10. CeraVe Moisturizing Cream

11. Glossier Milky Jelly Cleanser

12. Fresh Soy Face Cleanser

13. First Aid Beauty Face Cleanser

14. La Roche-Posay Toleriane Double Repair Face Moisturizer

15. Neutrogena Rapid Wrinkle Repair Night Moisturizer

16. The Ordinary Natural Moisturizing Factors + HA

17. The Inkey List Q10 Serum

18. Drunk Elephant C-Firma Day Serum

19. Sunday Riley Luna Sleeping Night Oil

20. The Ordinary Retinol 0.5% in Squalane

21. CeraVe Resurfacing Retinol Serum

22. Glossier Super Pure Serum

23. Fresh Rose Deep Hydration Face Cream

24. First Aid Beauty Ultra Repair Cream

25. La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen

26. Neutrogena Hydro Boost Water Gel Sunscreen

27. The Ordinary Mineral UV Filters SPF 30 with Antioxidants

28. The Inkey List SPF 30 Sunscreen

29. Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30

30. Sunday Riley Auto Correct Eye Cream

31. The Ordinary Caffeine Solution 5% + EGCG

32. CeraVe Eye Repair Cream

33. Glossier Bubblewrap Eye Cream

34. Fresh Black Tea Age-Delay Eye Concentrate

35. First Aid Beauty Eye Duty Triple Remedy

36. La Roche-Posay Pigmentclar Eyes

37. Neutrogena Rapid Wrinkle Repair Eye Cream

38. The Ordinary Buffet

39. The Inkey List Peptide Moisturizer

40. Drunk Elephant Protini Polypeptide Cream

41. Sunday Riley Luna Sleeping Night Oil

42. The Ordinary Retinol 0.5% in Squalane

43. CeraVe Resurfacing Retinol Serum

44. Glossier Super Pure Serum

45. Fresh Rose Deep Hydration Face Cream

46. First Aid Beauty Ultra Repair Cream

47. La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen

48. Neutrogena Hydro Boost Water Gel Sunscreen

49. The Ordinary Mineral UV Filters SPF 30 with Antioxidants

50. The Inkey List SPF 30 Sunscreen

51. Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30

52. Sunday Riley Auto Correct Eye Cream

53. The Ordinary Caffeine Solution 5% + EGCG

54. CeraVe Eye Repair Cream

55. Glossier Bubblewrap Eye Cream

56. Fresh Black Tea Age-Delay Eye Concentrate

57. First Aid Beauty Eye Duty Triple Remedy

58. La Roche-Posay Pigmentclar Eyes

59. Neutrogena Rapid Wrinkle Repair Eye Cream

60. The Ordinary Buffet

61. The Inkey List Peptide Moisturizer

62. Drunk Elephant Protini Polypeptide Cream

63. Sunday Riley Luna Sleeping Night Oil

64. The Ordinary Retinol 0.5% in Squalane

65. CeraVe Resurfacing Retinol Serum

66. Glossier Super Pure Serum

67. Fresh Rose Deep Hydration Face Cream

68. First Aid Beauty Ultra Repair Cream

69. La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen

70. Neutrogena Hydro Boost Water Gel Sunscreen

71. The Ordinary Mineral UV Filters SPF 30 with Antioxidants

72. The Inkey List SPF 30 Sunscreen

73. Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30

74. Sunday Riley Auto Correct Eye Cream

75. The Ordinary Caffeine Solution 5% + EGCG

76. CeraVe Eye Repair Cream

77. Glossier Bubblewrap Eye Cream

78. Fresh Black Tea Age-Delay Eye Concentrate

79. First Aid Beauty Eye Duty Triple Remedy

80. La Roche-Posay Pigmentclar Eyes

??????????

??? ??????, ? 2024 ???? ????? ????? ?????????? ? ??????????? ??????? ???????? ?????????, ??????? ??????? ??? ????????? ? ???????? ???? ????. ?? ????????, ??? ??? ?????????? ?????? ??????????? ????? ???????? ????????, ??????? ???????? ?????? ????? ????, ? ????? ????????? ????????????? ?? ??????????.

????????? ??????? ? ??????:

????? ??????? ?????? ?? ??, ????? ???????? ???????? ????????? ?????? ? ???-80 ??????

???????????? ??? ?????? ??????????? ??????? ???????? ????????? ??? ???? ? ????.

???????? ????????? ??? ???? ? ???? CeraVe

???????? ????????? CeraVe ?????????? ?? ????????? ???????? ??????? ????, ?????????????? ?????????????? ??????? ? ?????????????? ??????????. ????????? ????????????? ????????? ????????, ??????? ???????? ? ?????? ???????? ???????? ?????. ?????? ????????????? ?????? ???????? ?????????? ?????????? MVE, ??? ??????? ???????? ???????? ???????? ??????????????, ??????????? ???????? ? ?????????? ?????????? ????. ???????? ?? ????? ?? ????? ???? ? ???? CeraVe ???????????????? ?????????????? ? ??????????????.

??????????? ???? ??? ????? ? ????? ????? ????

????????? ?????????? CeraVe, ??????????????? ????????????? ???. ???????? ??? ?????????????? ? ???????? ? ???????? ????. ? ??????? ???????? ?? ???? ????????? ? ???????????? ???????. ?? ???????? ???????????? ????????????, ????????? ? ???????. ???????? ?????? ????????? ????????? ???? ?????? ???????????, ???????? ???????? ???????? ? ????????????? ?? ????? ????.

??????????? ? ????????? ????-???? ??? ???? ? ????

???????????????????? ????????? ???????? ?????????? ????????? ???? ????? ??????? ??????????. ????? ???????????? ??? ???????? ???????. ? ??????? ????????, ???????????? ??????? ? ????????. ?? ???????? ??????????, ???????????, ????????? ? ??????????????. ???????? ??? ???? ????? ????.

????????? ?? ????? ?? ????? ? ????? La Roche-Posay

???????? ???????? ????????? ??? ???? ? ???? ?? La Roche-Posay ????????????? ??? ?????????????? ? ?????????? ????. ??? ???????? ?????? ??????????? ???????????????? ? ???????? ??????? ?????????????? ? ?????? ?????? ????, ??????????? ? ?????????? ?????????. ? ?????? ????????? ?? ????? ?? ????? ?????? ???????? ??????????? ? ?????????? ?????????????????: ???????, ?????????????, ???????, ??????? ? ??????? ???????????? ? ??????????? ??????????. ???????? ????? ?????????????? ? ???????? ???? ??? ?????????????? ????.

????????? RETINOL B3

??????????? ????????? ??? ?????? ? ????????? ???????? ?????? ??????? ? ??????? B3, ??????? ???????????? ???????? ???????? ?????? ?????????? ?????????. ??????????? ???????? ?? ????? ?? ????? ???? ????????????? ????????????, ??????????? ??? ? ?????? ????, ????????? ? ???????????? ????. ????????????? ???????????? ?????? ? ?????????????? ?????????.

?????????????????? ??????? LIPIKAR BAUME AP+M ??? ???? ? ????

????????????? ??????? ??? ????? ? ?????????????? ????, ???????? ? ???????????? ?????????, ????????? ? ????. ????? ?????????? ??????? ??? ??????????, ??????? ???????? ????, ??????????????? ????????? ? ???????? ??????? ?????????.

???? ?? ????? ? ????? Clarins

????????? ??? ??????? ????????? ?? ????? ?? ????? ?????????? ????? Clarins. ? ?????, ????????????? ? ????????? ????????, ????? ????? ???????? ??? ???? ????? ????. ? ?????? ????????? ?????? ??????????????? ???????????? ???????????, ????? ??????? ????????? ???????? ? ?????? ?????. ?????? ??????? ?? ????? ?? ????? ??? ?????? ???????? ????????? ???????? ????????? ??? ??????.

Orchidée Bleue ????? ??? ???? ??? ???????????? ????

????? ??? ???? ???????? 100% ??????????? ???????????? ? ??????????? ???????? ????????? ? ????????????? ????. ???????? ?? ????????? ??????? ??????? ? ????? ??????? ????? ??????????, ??????????? ? ??????? ????????? ????, ???????? ???????? ??????.

Peau Neuve ?????????????? ???? ??? ????

????????????? ? ??????????? ???? ? ????? ?? ?????? ?? ?????, ?? ? ?? ?????. ? ???? ??????? ????-?????? ?? ?????? ????? ???????, ??????? ???????, ????? ?????????? ? ???????? ????. ???????? ????? ????????????? ????????? ?????????.

????? ???? ????????? ???????? ????????? ???????????? ? ???-80

???????????? ????????? ?? ????? ? ??? ???????????? ?? ????????? ??????, ??? ????????? ???? ???????? ????????. ????????? ????????????? ?????? ?? ????????? ? ??????? ???????????? ????? ????????? ?? ????????????? ??? ?? ?  ??-???????. ?????? ??????? ?????? ?? ???????? ?????? ?????, ??? ??? ??, ??????? ?? ?????? ????????? ?? ?????, ?? ? ??????????? ??? ????.

????????? ????????? ?????????? ???????? ????????????? ? ??????. ????: karolina-grabowska, pexels.com

??? ???? ? ?????? ????????? ?????? ???????????? ????????? ????????? ?????????  ????????? ? ??????? ???????? ?  ??????, ??????, ????.  ???? ????? ????? ??????? ?????????, ????????, ????????? ??????.

? ??????? ?? ??????????? ??????, ?????????? ??????? ??????????? ??????????, ?????, ??? ???????, ?????????? ????? ?? ?????????????? ??????????? ?????????? ??????. ? ?????? ????? ?????? ???????????. ???? ?????? ????? ???????? ??? ????????? ??? ?????????????.

1. Etude House 

????: ???????? ????? etude.com

????? ???????? «???? ?  ?????, ??????? ?  ??????». ???????????? ?????, ??? ??? ????????? ???????????? ???????? ?????, ????, ???????? ? ?????? ?????. ???????? ???? ?????????? ? 1985 ???? ? ??????? ????????? ????? ?? ????? ??????? ?? ????????????? ?????. ????? ??????, ?? ?????? ??????? Etude House, ??????????? ? ????????????? ????? ?????? ????? ???? ? ????????? ??????? ? ????????????????.

???????? ??? ?????? ???????? ?????? ????????? ?????????, ????? ????????? ? ???????????????. ??????? ????? ????????? ?????, ????????? ??????? ????? ????? ????????????? ???????, ??????????? ???????????? ??? ?????. ????? ????????? ?????????? ????????????, ????????? ???????? ???????????. ??????????????? ??????. ???????? ??? ?????????????? ????. 

?????????? ?????

2. MISSHA

????: ???????? ????? missha-shop.ru

??, ??? ??????? ??????? ???????? ? ????? ? ??????? ????????? ???? ????????, ?? 10 ??? ????????????? ?? ????? ?? ????? ?????? ???? ????? Missha. ????????? ????? ????????? ??????? BB-?????, ????????? ? ????????? ??????. ????????? ?????????? ???? ????????? ???????, ??? ???? ?? Missha ?? ???????? ???????: ??? ?? ?????????? ? ??????? ??? ? ???????? ?????????? ?? ????? ???? ????.

MISSHA ???????? «????? ??????????». ?????????? ??????????? ? ????? ????? ???????? ?????????? ??????? ?? ???? ????????????? ??????? ????????? ?????? ? ???????.

?????????? ?????

3. Holika Holika

????: ???????? ????? holikaholika.ru

????????? ??????? ???????????? ????????? ????????? Holika Holika ?? ????????, ? ???? ?????????????? ????????? ???????? ???? ?????? ????, ???????? ? ?????????? ???. ????? ??????? ???????? ???????? ?????? ????? ? ????????? ?????? ???????, ???????? ???????? ? ??????????? ??????.

????? ?????? ???????? ????????? ?????? ? ???-80

???????? ??????????? ???????? ????????? ?????? ????? ????????????? ?????? ??????? ???????? ??????????????. ????? ?? ????????? ??? ??????? ????????????? ????????? ??? ????? ?? ?????, ?????????? 4 ???????? ???????????? ????????????.

1. ??? ??????? ??????? ? ???????

??? ???? 4 ???? ??????? ???????, ??????? ?? ?????? ? ?????????? ????? ???????? ???????. ??? ???? ?????? ?? ?????? ??????? ?????. ????? ?????????? ????, ?????????? ???????, ????? 2 ???? ????? ?????? ???????? ? ?????????? ????. ???????? ?? ????????, ?????????? ??? ????:

• ?????? ? ?? ???????? ???????? ????? ?????? ??????. ????????? ?? ???? ??????? ?????? ?????, ????? ???????, ???????????? ??????????? ????;
• ?????????? ? ?????? ?????? ?? ???????? ???????? ???????. ????? ???????? ???????, ???? ?????? ???????, ???? ???????;
• ????? ? ?? ???????? ????????? ??????????? ?????? ?????????. ?????? ?????? ??????, ??????? ?????????, ???? ?? ?????;
• ??????????????? ? ????? ?? ???????? ??????? ? ?-????. ????????? ???????????? ?????????? ? ?????? ???????.

?????? ?? ?????? ????, ??????? ????????? ???????? ?????????. ???, ??? ?????? ? ?????????? ????? ????? ???????? ????????, ??????????? ?????????? ?????? ? ????????????????? ?????????. ??? ????? ????, ?? ??????? ????? ???? ?????????? ???????, ???????? ???????? ? ??????????????? ???????????? ? ???????. ??? ????? ?? ?????????? ?????? ????? ?????????? ?? ????????????? ? ??????? ?? ?????????, ?? ???????? ??.

???????

? ?????????? ???????? ???????? ? ????????? ??????? ???????. ?????? ????? ???????? ?????? ?????, ? ????? ? ?????????? ???????.

? 25 ?? 30 ??? ?????????? ???????????? ????????. ????????? ??????? ????? ?? ?????? ???????? ????????:

• ???????? ? ????????? ??????? ????? ? ??????? ? ?????????????? ??????????? ???????. ????? ????????? ?????;
• ????????????? ? ??????? ????????? ??????????? ???? ?????, ????? ????????? ??????????? ????;
• ??-?????? ? ??? ?????? ?? ????? ??????? ???? ? ????????? ?????? SPF, UVA, UVB.

????? 30 ??? ? ???????????? ?????????? ???????????? ????????????? ???????????? ????????? ???? ? ?????????????? ?????????. ????? ???? ??????????? ??????????? ???????, ??????? ????? ?????????? ??????????? ?????, ?????????, ??????;

????? 40 ???

? ???? ?????? ??? ??????? ??????? ????????????? ???????? ????????? ??????????? ??? ????????????? ???????. ??? ???????? ???????????? ???? ??????????? ?????? ? ?????????. ? ??????????? ???? ???????? ???????-?????.

2. ?????? ???????? ??????? ??? ?????

???? 4 ???????? ????? ????????? ????? ?? ????? ????.

1. ????????.
   

   ??????? ???????? ???? ??? ??????????? ????? ?? ????? ?? ???????? ??-?? ?????????? ? ??? ???????? ?????, ??????? ????????? ???????? ?????? ?????. ? ???????? ???????? ???? ? ?????????? ????, ?? ??? ????? ??????. ????? ? ??????? ??????? ??? ???????? ?? ?????? ???? ?????????, ??????? ?????????? ????.

   ????? ???????? ??????? ??? ???????? ???? ??????????:

• ?????, ???? ? ?????? ???????? ??????? ???????? ??? ???? ??????????????? ????;
• ??????????? ???? ? ?????????? ??????? ??????, ???????? ??? ???? ????? ??????? ???????;
• ???? ? ????? ???????????? ??? ???????? ?????? ????;
• ???????????? ????? ? ??????? ??? ????? ????. ? ?????? ?????? ????? ? ????, ??????? ??????? ??????????? ??????? ????.

?????????????.

???????????? ???? ?????, ????????? ?????? ? ?????????? ????. ??? ???????? ??????? ??????? ??????? ?????? ????? ????????, ??????????? ?? ??????????? ???? ?????????? ?????? (pH 4,5?6,0).

?????????? ? ???????

????????? ???? ????? ? ??????? ??????, ????????, ?????, ???????, ?????. ?????? ??????? ?????????? ????????????? ? ????????. ??? ?????? ???? ????? ???????? ????, ??????? ?????? ????????? ? ????, ? ???????? ??????????? ?????????? ??? ??????? ?????????????. ?????? ?????? ???????? ??? ????? ?????, ??? ??? ????? ???????????? ???????? ? ????????? ?????????? ?????. ? ????? ???????? ??? ???? ????? ????, ???????? ????? ????????? ???????? ??????????.

3. ?????? ???????? ???????

???????? ? ?????? ????????????? ??????? ?????????? ???????? ????????? ?????????????? ??????. ?????? ??????? ????? ?????, ????? ???????? ???????? ?????? ??????????? ??????? ? ?????? ??????? ?? ????? ?? ?????.

• ???????? (????????, ???????)- ????????? ???????? ????????.
• ??????? ? ???????? ????????????? ?????? ???????? ???????????.
• ???????????? ??????? ? ???????? ??????????? ????????????.
• ????????????? (???????? ?, ? ? ?) ? ???????? ?????? ?????? ?? ????????? ?????????.

4. ?????

????? ?????? ???? ?? ???, ?? ??????. ????????? ???????? ????????? ???????????, ??????? ???????? ??????????? ? ??????????. ??????? «??????????» ????????? ??? ????? ???????? ??????????, ??????? ????? ? ?????? ??????????? ?????, ? ?????????? ???? ?????? ?? ????????????? ????????? ???????.

????????? ????-???????, ????????, ????? ????? ?????????? ??????. ? ?????????? ?????????? ???????? ??????? ???? ?????????? ?????.

????? ?????????????? ???????? ????????? ?????? ?? ??????

??????? ????????? ? ?????? ????????? ???????????, ???????????????? ? ????? ?????? ??? ??????. ?????????????? ?? «?????? ???????» ????????? ??????? ????????????? ????????? ????? ? ????, ?????? ? ???????? ? «???????». ????? ???????? ? ????? ?? ????????? ????????????: ???????????? ???????, ????????, ?????????, ??????? 18-25 ???, ??????????, ??????. ?????? ????? ???????????, ???? ??? ?????? ?????????? ?? ??????????? ?????????????.

?? ? ?????????? ???????, ??? ??????????? ????? ?? ????????. ????????, ? ??????? ????????? ?????? ??????? 25-35 ???, ????? ??? ? ??????? ????, ???????????, ??????????, ???????????? ? ??????. ??? ????? ???????? ????? ??, ?? ??????????? ? ??? ??????, ??????, ? ???????? ?? ?????? ????? ????????? ?????????. ??? ?? ?????? ???????????, ???????? ??????????? ?? ???? ??????. ? ?????????? ?????? «????????» ??????????? ??? ? ??? ??????? ??????? ?? ?????????. ???? ?? ?????????? ????????, ?????????? ????????? ??????? ???????? ???????.

?????? (?????, ???????) ?????????????? ?????????? ? ????????? ???????? ????????, ??????? ???????? ??? ??????????? ?????????????? ??? ????????? ??????????? ????????. ??? ?????, ??? ??? ??? ??????? ?????? ?? ?????????????? ??????????? ????????.

??????????????? ?? ? ??????????? ???????? ??????? ??????? ????????? ?? ????? ???????????? ???????????? (????????

  ? ????????? ??????? ?????? ???? ?????? ????????????? ????, ??? ? ??? ?? ???????. ????????, ??? ??????? ???????? ?????? ???????? ????? ??????????? ??????? ??????????????. ???????????? ????????, ??? ???????? ?????????? ? ???????? ???? ???????? ?????. ?????? ?????: ???????????? ?????? ???????? ?????? ?? ????????, ?????????????? ???????? ??????? 1,6 ?????.

What Makes a Skincare Routine Better

When it comes to a skincare routine, there are certain characteristics that make it stand out from the rest. As a business owner, it's essential to understand your target audience and what they're looking for in a product or service. In this case, our target audience is a group of potential customers interested in our skincare products.

Our target audience is diverse, consisting of women, students, and individuals aged 18-25, as well as pensioners and others. What unites them is a common need or goal, which is why they're interested in our products.

A target audience (TA) is a broad concept that can be further segmented. For example, our TA includes women aged 25-35, including young mothers, multi-child families, pregnant women, and non-working individuals. Each of these segments has different needs, which is why a single advertising campaign won't be effective. It's crucial to define these segments to create a detailed portrait of our ideal customer.

The avatar (portrait) of our potential customer is a detailed description of an individual that includes all the necessary characteristics for successful product promotion. This is important because all factors influence a person's purchasing power.

Segmenting our TA and creating a customer portrait should be done during the planning stage of our assortment (theme). As a business owner, it's essential to have a clear understanding of who, where, and what we're selling. For example, an analysis of our customers helped us develop merchandising rules. Our research showed that our main customers are adults of average height. Therefore, we've concluded that a standard shelf height of 1.6 meters is not suitable, and a more popular level is in demand.

By understanding our target audience and their needs, we can create a better skincare routine that meets their expectations and sets us apart from the competition.

????? ???? ???? ????? ???? ??????????? ??? ??????? ???????? ????????? ?? ???-80

???????? ??????????? ?????, ?? ?????? ????? ??????????, ????????? ?? ??????????? ??????????????????? «?????»?, ??????? ???????? ???:

• ???????? ????? ????????? ??????? (??????????????? ???, ????????????????, ?????????????? ????????, ?????????? ??????, ???????????? ???????? ?????? ????????, ?????? ?????????? ? ???);
• ?????????? ?????? ???????? ?????????;
• ??????????? ???????? (????????? ??? ??????????????);
• ????????? ????????? ? ??????? ????????;
• ??????????? ???? ????????? ???????????????? ???????.

? 2019 ????, ?? ?????? J?son & Partners Consulting, ????? ???????? ????? ????????? ? ????? ??? ?????? $191 ????, ? 2025 ???? ?? ?????? ??????? ?? $390 ????. ? ?????? ???? ????? ???? ?????????? ??????: ?? ???????? FoodNet (????? ?? ???????? ???????????? ??????????????? ??????????), ?????????? ???????? ?? ???? ??????? ? 2035 ???? ?????? ????? 15% ??????????? ?????. 

??????? ?? ????: RB.RU ??????????  ?????? ????????????? ?????  ??????????? ????? ???????????? ??????????? ????????? ????????? ?????????????. 

???????, ???? ? ???-20 ??????? ??????? ???????? ???? ? ????? ?????????? ??????? ?????????????? FoodTech 500 ??? ?????????? ?????????. «?????????? Deep FoodTech ????????? ???, ????????????? ?????? (??????, ?????, ????????) ? ??????, ? ??????? ?????? ?????????, ??????????? ????????? ?? ?????????? ??? ?? «????????». ? ?????? ??????? ? Deep FoodTech ? ???????, ???????, ???????? ? ????????»?. 

?????? ???????? ????????? ? ???? ?????? ????, ? ????????? ?????, ????? ? ??????. ? ????? ????????? ?? ???? ??????? ????? ??????????, ???????, ?????? ????? ??????? ? ????????? ?????????? ? ????? SOSV ? ??? ????????????????? ? ????? (?????????) ? ???.

?????????? ????? ??? Deep FoodTech ????????? ????????? ????????, ??????? ?? ????? ?????????? ? ??? ?????????? ??????. ?????? ??? ?????????? ?????? ? ???????????????? ?? ????? ???? ????????? ????????????? ???????.

????? ??????? ?????? ???????????? ????? ???? ?????????????? ? ????????? ?? ???-80

??? ??????????, ??? ?????????? ???? ????? ???????? ?????????????? ???????? ?????????????? ?? 20%. ? ??? ?? ?????? ? ??????? ???? ??? ?????? ??????????

???????? ???????????: ?????? ????? «Gastronomic Place»

«???? ????????» ????????? ?????????, ??? ?? ?????? ????? ??, ??? ????. ??????????? ????? ??? ???????????? ? ???????????? ???????? ????????????? ?? ???????, ??????? ???????? ??????????????? ?? ????. ? ???????? 80% ?????? ??????? ????????? ??????????????? ?? ????, ??? ????? ?? ???????. ????????? ?????????? ?? ??????? ???????: ??????????, ??????, ??????????? ?????????? ?????, ????????????? ?????????? ? ???? ????????. ??? ??? ?????? ??????????? ??????? ? ??? ???????????? ???? ???????? ? ????????? ????????????? ? ?????????? ?????? ??????????, ???? ??? ? ????????? ?? ???????.

???? ???? ? ??????? ???: ? ??? ??????

???????? ??????? ? ???????????? ??????? ?????????? ???????????? ??????? ???????. ?? ?????? ? ??? ??????? ?????? ? ?????? ?? ?????? ????? ????? ??????????????. ?????? ??????? ??????, ??????????? ? ?????? ????? ?????????? ????????, ???????????? ? ????????? ?????????, ????????? ?? ?????? ???, ? ??????????.

???????????? ???????????? ????? ??????, ??????? ???????, ?? ???????? ???????? ????? ????????? ?????????. ??????? ?????????? ????? ??????, ? ???? ???????? ??????????, ?????????? ???????? ? ??????? ????, ????????, ?????, ???????? ? ???????, ???????? ???????????, ?????????? ???????????.

???????, ?????????????, ???????? ???????? ?????????, ????????? ???? ????????? ??????? ?? ???????? ????????? ?????? ? ???????. ?? ??? ????? ?????????????? ?????????? ????????? ?? ???? ? ?????? ???????.

?????? ? ?????? ??????

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??? ??????????? ????????? ??????? ?????????????? ?????? ? ?? ????????? ? ?? ??????? ??????. ?????? ?????? ?????? ? ???????? ?????????, ???????????? ? ???????. ? ?????? ?? ??????? ????? ????? ???? ????? ???????. ????? ?????? ????????? ??????? ????????????? ??????????? ? ?????????? ?????, ?????????????? ????????? ???????? ? ?????????????? ????????.

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????? ????? ?????????? ???????????? ? ????????? ?? ???-80

?????? ???? ? ????? ??? ???? ????. ?????? ?????. ???????? ??????. ??????? ??????? ???? 2024. ?????? ??????: ????????????, ? ??????, ????????, ? ????????. ??? ??????????? ??????? ????. ????? ????????-????????. ??????? ? ??????.

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??? ???? ????? ???????????, ????? ???? ?????, ?????????? ??????? ??????? ??? ?????????????. ?? ???????? ????????? ????? ?????????????? ???????? ? ?????? ????????????? ?????, ??????? ?? ???????, ?????? ?????????. ??? ??? ?????? ??????????, ????? ????? ???? ????? ?????????????.

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?? ????? ???????? ????????? ???? ???????????? ???? ??????? ?? 3 ??????:

1. ???????. ???????? ??????? ????? ???? ?????????? ?? ???????, ????????? 5 ?????? ? ??????, ???????????? ??????????????? ? ??????????????? ??????? ???????????, ??? ????????? ????????? ???????????? ???? ??????. ????? ??????? ???????????, ????? ????? ?????????? ???????, ????? ????????, ??????-??????????, ?? ???????????? ??????? ?? ?????.
2. ???????. ???????? ??????? ????? ?? ?????, ?????? ?? ?????? ?? 900 ? ??? ??????? ????. ??? ????????? 10 ? ? ??????. ????? ? ??????? ????????? ???????? ????????? ???????? ?????, ??????? ? ??????? ?? ?????.
3. ????????. ??? ???????? ??????? ?????? ?? ??????????????? ??? ?????? ??? ????????????? ???????????. ? ????? ??????? ?????? ????. ?? ???????? ??????????? ? ???????? ???????? ???????????? ?????, ????? ?????????????? ? ??????? ???????.

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????? ????????????? ??????????? ???, ??? ??????????? ?????? ??????-????????????? ????????? ???? ??????????. ?? ??????? ????? ?? ???????? ? ??????? ? ????????? ?? ????? ?? 3 ??????: L, M, S. ? ??????? ?????? ???? ???????? ???: AAA, AA, AB.

????? ?????????? ????????????? ?? ??????? ????????? ?????:

• LGA ? ????? ??????, ?? ??? ???????? ??????? ???????????? ????;
• MHB ? ?????? ???????, ? ????????? ??????????;
• HB ? ? ???????????? ?????????;
• SHB ? ????? ???????, ??????????? ? ????????, ???????? ?? ?????? ????? 1400 ?.

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????? ????????????? ??????? ??????????? ??? ??????????? ???-80

??? ?????? ???????? ????????? ??? ???? ??????? ? ???? ???????. ??????????? ?????? ??, ?? ???????? ?????????? ? ?????????? ??????? ? ?????? ??????????, ??????? ????? ?? ?? ?????????.

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